The advent of e-commerce has taken online shopping to a new height altogether. It has been found that more and more numbers of people carrying out their online shopping via the mobile device. As per survey mobile internet usage has increased by almost 70% over the past few years.
Responsive web design
Responsive web design is an approach to web design which makes layout and design change dynamically of a website as per the size of the device on which the site is being accessed.
In Responsive design, users can carry out all kinds of activities on different devices in the best manner. Any SMO company to web design and Development Company, everyone knows about the importance of responsive web design in ecommerce.
IMPORTANCE OF RESPONSIVE WEB DESIGN:
Speed up your site –
It Minimize HTTP Requests, Reduce server response time, Reduce the number of plugins you use on your site, Optimize images. In responsive web design, Pioneer Developers use these kinds of techniques for quick loading even in mobile devices. Speed is maintained in the e-commerce site with this.
Improved SEO Ranking –
With a single URL for mobile and desktop, visitors reach to the same site. It Improved Site Usability, Faster your Page Speed, Decreased website Bounce Rate and there is Less chances of Duplicate Content and gets boost in your site ranking.
Easy maintenance –
With a responsive web design, maintenance costs are brought down significantly. If changes in content need to be made, it can be done in one place and the changes will be visible on all platforms.
Boost your site Sales –
Multi channel ecommerce platforms are developing fast and ecommerce retailers appreciate the importance of responsive web design. It has been seen that with responsive website designs, sales have increased in ecommerce sites. This is because people have been comfortable in shopping on these sites from various devices.
Cost-effective on the long run –
It is true that developing a responsive web design might be an expensive matter initially, but on the long run it proves to be cost effective from all aspects, but it saves a lot in the long run. It eliminates the need for having multiple domains/sites for tablet/mobile designs, thus saving on hosting charges and space. It does save you from a lot of hassles and comes with a lowered maintenance cost. Which is why having an RWD is the most cost effective option today!
If you are looking to build an ecommerce website and give the responsibility to some company offering web development services, make sure that you get a responsive web design done.